Why SitShakePlay exists

Good guidance should make life feel clearer—not smaller.

We are building a marketplace where independent dog trainers can turn practical expertise into useful digital materials, and dog people can find help without sorting through pressure, filler, or impossible promises.

“The standard is not perfection. It is clearer communication, safer choices, and a relationship that keeps getting better.”— The SitShakePlay marketplace standard

01 · THE IDEA

Useful knowledge should travel farther than one appointment.

Dog trainers create excellent handouts, workshop materials, enrichment plans, checklists, and step-by-step systems every day. Too often that work stays in a folder or reaches only the people who can book a local session.

SitShakePlay gives those materials a clear, welcoming home. Trainers keep ownership of their work, set their own prices, connect their own Stripe account, and receive 85% of each sale. Joining, listing, browsing, and buying access are free; SitShakePlay earns its 15% only when a product sells.

Alongside the marketplace, our editorial library turns old product-roundup pages into independent decision guides that explain fit, construction, dog comfort, failure points, and safety limits.

02 · WHAT WE PROTECT

Four promises behind the work.

01

Humane stays non-negotiable

We do not position fear, pain, startle, or intimidation as a shortcut to teaching.

02

Useful beats impressive

Good materials include concrete steps, realistic setups, troubleshooting, and reasons to pause.

03

Limits remain visible

Educational content does not diagnose health or behavior conditions or replace individualized professional care.

04

Creators keep their voice

Independent trainers own their work and build income without a monthly platform fee.

03 · THE STANDARD

What “professionally reviewed” means here.

Marketplace products carrying that label are checked for clear scope, humane handling, usable progression, safety language, and whether the material delivers what its listing promises. Review improves the product; it is not a claim that one document fits every dog.

  • A defined goal and intended reader
  • Concrete steps or decisions—not filler
  • Troubleshooting and stop points
  • No invented testimonials or outcome guarantees
  • Clear boundary around veterinary and individualized behavior care

FOR DOG PEOPLE

Find the next useful step.

Browse professionally reviewed plans or start with the free decision library.Browse guides

FOR TRAINERS

Let your expertise keep working.

Connect Stripe during signup, publish digital materials, and keep 85% of every sale.Start selling